Note: Some organisations are not focused on growth. It is simply not what they are about. For these organisations the focus necessarily is about organisational development. It is why this question provides you with one or two options. Of course it is entirely conceivable that both these strategies are applied if you define growth in broader terms than just
What are the traditional growth strategies?
Market penetration, market development, product development and diversification are what most traditional organisations focus on to drive growth. More recently, approaches that have been successfully deployed as marketing strategies for growth have included, relationship marketing, database marketing, that is informed by effective market research activities such
product diversification and awareness building. For example, diversifying into new markets requires understanding the specific prospective customer’s psychographic and demographic profile, whilst building awareness compliments such a strategy.
What are some common organisational development strategies?
Organisational development has had a very heavy focus on developing the people that inhabit an organisation for a very simple reason. If the people in an organisation believe in and understand the organisational intentions they are far more likely to commit to making it happen.
Key Questions: Key Questions: How do you define growth in your organisation? Do you have any growth and / or development strategies and / or targets for your organisation? Can you provide a brief outline of them here?